Under Armour buys MyFitnessPal and Endomondo

This is X bought Y. Today is Friday February 6th 2015. Yesterday Under Armour announced its quarterly earnings—they’re doing quite well. $895 million in revenue for the quarter for $88 million in net income. They did just over $3 billion in revenue for the year.

They also announced the purchase of two fitness related website and app companies: MyFitnessPal for $475 million and Endomondo for $85 million. These properties will round out their previous purchase of MapMyFitness and should put them in a really good spot for both general online fitness and nutrition as well as connected device and dare I say connected clothing.

Of the two purchases, I think MyFitnessPal is the bigger deal. They’ve essentially built up things so that they’re the glue that brings together everything from calorie intake to pedometers and exercise trackers as well as connected exercise machines.

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Microsoft bought Sunrise

This is X bought Y. Today is February 4th, 2015. Microsoft announced it was going to buy Sunrise, a company that makes a Calendar app that doesn’t suck. According to Techcrunch, Microsoft is paying about $100 million but that hasn’t been confirmed, and Microsoft declined to talk about it.

This feels like yet another move by the new Microsoft under new CEO Satya Nadella. Sunrise is very much about multi-platform, something that Microsoft has shied away from until recently with its launch of Office on iOS and Android. We’ll see how long the standalone product sticks around. This could be more about technology and talent in the long run.

We’re at xboughty.com, on twitter @xboughty. I’m Matt Croydon.

DataStax bought Aurelius

Today is Wednesday, February 4th 2015. This is X bought Y, I’m Matt Croydon. Yesterday was a big day in data nerd circles. DataStax, a company built around a piece of open source software called Cassandra, bought a company called Aurelius, that had made a name for themselves selling premium products and services on top of a series of open source graph storage and query projects. Let me break that down piece by piece by piece.

DataStax emerged back in 2010 to help commercial clients figure out how to apply this crazy new data storage project called Cassandra that had been released as open source by Facebook back in 2008. It was cutting edge tech: you could scale your storage by just throwing more servers at it. One of those servers could blow up and it’s no big deal. There was no single point of failure. But man was it a pain to set up and figure out. That’s where DataStax came in, offering consulting, documentation, pre-packaged versions of Cassandra, and eventually building products on top of it.

I’ve been following Aurelius since they released their Titan open source graph database back in 2012. A graph database is a different way of storing and querying data than your traditional spreadsheet or database. Instead of rows and columns, you have nodes, essentially things, and edges, which are the little lines connecting them, often with additional information attached. You might have heard people talk about their social graph, the people that they’re connected to on Facebook, Twitter, or whatever. Using a graph as a way to store and query data can be really powerful, but it’s not super intuitive either, and that’s where Aurelius’ products and services came in.

So yeah, it’s a big deal if you’re a data nerd, but for most folks these pieces of technology will just keep running in the background powering things like Netflix, fraud protection at banks, and storing data for the Large Hadron Collider at CERN.

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