Under Armour buys MyFitnessPal and Endomondo

This is X bought Y. Today is Friday February 6th 2015. Yesterday Under Armour announced its quarterly earnings—they’re doing quite well. $895 million in revenue for the quarter for $88 million in net income. They did just over $3 billion in revenue for the year.

They also announced the purchase of two fitness related website and app companies: MyFitnessPal for $475 million and Endomondo for $85 million. These properties will round out their previous purchase of MapMyFitness and should put them in a really good spot for both general online fitness and nutrition as well as connected device and dare I say connected clothing.

Of the two purchases, I think MyFitnessPal is the bigger deal. They’ve essentially built up things so that they’re the glue that brings together everything from calorie intake to pedometers and exercise trackers as well as connected exercise machines.

Fore more companies buying other companies, check out xboughty.com, or on twitter, @xboughty.

Further reading:

Leave a Reply

Your email address will not be published. Required fields are marked *